How important is an Introduction Video?
Updated: Jan 31
Spoiler Alert: ~~~ VERY Important! ~~~
Here are the top 3 reasons why having a "Homepage Video" is super beneficial.
1. It Gives a Warm Direction
When someone meets you, the first thing they are likely to do is go to your website. Either that or your social media. When they come in contact with you online, the #1 reason why having a homepage video is to give them a since of Warm Direction.
What do I mean by a warm direction?
The moment someone comes in contact with your business, they are looking to obtain a "want" or "need". They may or may not have a direct idea of what they are looking for, which gives you a chance to strike their interest. And what better way than a good video that warms them up to what you offer. Regardless of what they thought before watching this video, once they consume this piece of content they will be aware of what you can do for them while solving their want/needs.
Once someone has consumed a lite version of what you can do for them, that will fast track their momentum to move forward with you. Thus, a warm direction.
2. Great for "Word-Of-Mouth" Marketing or Referrals!
When someone is referred to you, they already came in as a warm lead! This video brings that lead home to solidify their thoughts/concerns about you. The person that referred them to you has already put your name in a good light, and this video will illuminate the things you know they need to know.
Once a referral has been referred to you + intrigued by your introduction video, the selling process is MUCH EASIER!
When you have a good introduction video, it's job is to be a "First Point of Contact" type of video. The video that serves as a sort of ~fork in the road~ type of essence. What I mean is that this video addresses issues that are in the beginning of the buying cycle. (1) as a good Advertisement or Promo that you can consistently use in your social media marketing. You can make it a featured video or re-post it as much as you like. (2) When somebody asks can they introduce you to someone, this video does the work for you! (3) As a welcome video on your website. (4) For people that market themselves such as realtors/insurance agents/small service based businesses/boutique shops/ etc, you can share this with your personal selling as you come in contact with potential customers.
This type of video doesn't have to be too short or too long. Typically a good homepage video can be anywhere from 45 secs to as much as 5/6 mins. It all just depends on the business and type of product/service you have. So these videos are perfect for re-purposing to social media (in which this is a whole another opportunity for marketing, but that's another story!).
4. Savvy way to Update & Address Topics
So you being the business owner, chances are you know what your customers are going to think before they even will. A homepage video gives an opportunity to spearhead any Evergreen topics that you know will best benefit your customers. This gives you opportunity to tackle any questions or concerns that they may see before making a purchase. And what does that do for your business? It saves you Time!
This is also a good platform to relay any updates about your product or service. We update things to our business all the time, and it's a good idea to keep your customers and future customers informed on beneficial things for them.
Here's an example:
***There are plenty more on the actual website***